Another thing that can be compared would be:FloridaPhil wrote:...
I thought the marketing plan was to offer a product similar to the big boys without the marketing and AD cost overhead resulting in more affordable quality watches.
I guess the small piece of sheet metal is what makes these limited edition pieces and results in the premium. I would be interested to know what a non-sheet metal piece would retail for, limited edition or not, similar to the C70 motorsport line.
a) what a Bremont non-scrap metal/wood watch costs when it comes with a tie-in with Jaguar: http://www.ablogtowatch.com/bremont-jag ... n-watches/
[this is not really a like-for-like comparison though as MkI contains their in-house/exclusive movement and Mk2 is a chronograph]
and
b) what their version of a scrap metal watch costs: https://www.hodinkee.com/articles/first ... chley-park
In the past, the CW magazine would give some detail on how much the whole piece of scrap metal cost them/Art Metal to purchase, so if they do the same here, at least you will have that information in due course.