Re: Porsche - That's an excellent point - and one I hadn't thought of like that, and it makes total sense. Of course, if I wanted a pick-up truck I'd get a Ford or whatever.Lavaine wrote: ↑Thu Sep 02, 2021 10:43 pm I think one thing this thread has shown, is that CW has some ardent fans that would like to either build an entire collection of varied CW styles, or at least have a collection that includes CW's from a wide range of styles. I think that this is a strong statement about the following that CW has built, and I can certainly appreciate that some of us would love to own a wider range of CW products. They have definitely proven in the past that they CAN produce nice watches in the dress and aviator styles, (and my own C5A is still a favourite). However, I'm going to suggest that maybe we need to look at CW a little differently:
CW can do one of 2 things: They can deliver the best possible watches across a narrower range, or they can invest they same amount of energy into a wider range, with predictably less satisfactory results. Every new model requires a significant investment of both time and money. CW, like all of us, certainly has limited amounts of both.
As a point of comparison: You are a Porsche fan, and have a garage full of them. If you want to buy a pickup truck, do you 1) lament that Porsche doesn't make a pickup, and try and campaign for them to build one, or 2) accept that they are sportscar specialists, and instead seek out the best truck for your needs?
Maybe we need to look at CW the same way?
However, IF Porsche used to make damn fine pick-up trucks, I'd be sorry that they don't anymore. Maybe the CW brand is moving more into the Diver space and wants to be known as specialists more in that direction. Its going to be an interesting marketing journey for the brand if they can pull it off to change people's perceptions from a brand that did it all to one that has a tighter focus - They're not like a Bell & Ross who firmly nailed their brand to aviation watches when they were born... Let's see what happens!