What’s in a name?
- MichaelMD
- Senior Guru
- Posts: 462
- Joined: Tue Feb 02, 2021 3:09 pm
- CW-watches: 1
- Location: Maryland, USA
Re: What’s in a name?
As a CW owner of about a month and someone with no prior knowledge of the brand I have no problem with the name at all. Not sure why so many have an issue with it. It's a guy's name. To me doesn't sound any better or worse than Patek Philippe, Audemars Piquet, Jaeger Lecoultre which I believe are all just two peoples last names put together. "Christopher Ward" didn't prevent me from buying their watch. Sounds good, sounds British, it works. I mean the most famous of them all Rolex is just a made up word that they figured was recognizable and easy to pronounce in many languages.
Now the giant wording I could do without. A more simple CW logo on the center top dial would work better IMO. That's my only complaint about the name/logo.
Now the giant wording I could do without. A more simple CW logo on the center top dial would work better IMO. That's my only complaint about the name/logo.
Re: What’s in a name?
Folks, whatever I am doing it's gonna be wrong.
If I stated that I am senior designer in Germanys third biggest marketing-/advertising agency it would have come across as advertising. I/we do not want the job to rebrand CW! And we have strict policies in our company. That´s why I registered as a PRIVATE person.
So no, I am not 'just another MadJam'.
Sorry for giving external feeback (based on my work with hundred of clients in the last 16 years) for free.
@kip feel free to just delete my postings if you find them to disturbing/negative for no reason.
Wont bother anymore.
Cheers and you all have a great day!
If I stated that I am senior designer in Germanys third biggest marketing-/advertising agency it would have come across as advertising. I/we do not want the job to rebrand CW! And we have strict policies in our company. That´s why I registered as a PRIVATE person.
So no, I am not 'just another MadJam'.
Sorry for giving external feeback (based on my work with hundred of clients in the last 16 years) for free.
@kip feel free to just delete my postings if you find them to disturbing/negative for no reason.
Wont bother anymore.
Cheers and you all have a great day!
- Thegreyman
- Trusted Seller
- Posts: 12066
- Joined: Sat May 21, 2016 3:45 pm
- CW-watches: 6
- Location: Edinburgh
Re: What’s in a name?
Only the third biggest?
Patrick
C60 Pro 300, C60 Sunrise, C63 Sealander Lucerne blue LE, C65 Dartmouth, W11 Amelia (wife), C63 Sealander (son)
Some others + a few on the way
C60 Pro 300, C60 Sunrise, C63 Sealander Lucerne blue LE, C65 Dartmouth, W11 Amelia (wife), C63 Sealander (son)
Some others + a few on the way
- ajax87
- Senior Forumgod
- Posts: 3454
- Joined: Sat Aug 01, 2009 2:47 am
- CW-watches: 7
- Location: West Michigan, USA
Re: What’s in a name?
You appear to have a pretty high opinion of yourself and your unsubstantiated assumptions. The minute changes to end links aren’t going to drive anyone away, but that’s not a change that would likely attract the type of sales increase you’re suggesting.
Major changes like to the logo are liable to drive as many people away as attract new buyers.
You can find CW watches with the 9 o’clock name, 12 o’clock name, and a few with just the logo. I’m sure CW has ample ACTUAL data to back up how they’re running their very successful/growing business.
Get that C65 SC for yourself, put it on a strap, and smile.
Cheers, Wiggles. Erm, Seahorse.
Alex
C5A Mk1|C65 316L LE|C63 36mm, GMT, Elite, 2023ish FLE|C1 Moonglow|Omega Seamaster DeVille|Speedmaster Racing|MoonSwatch Mercury|RZE Endeavor|Tudor BB58 925
C5A Mk1|C65 316L LE|C63 36mm, GMT, Elite, 2023ish FLE|C1 Moonglow|Omega Seamaster DeVille|Speedmaster Racing|MoonSwatch Mercury|RZE Endeavor|Tudor BB58 925
Re: What’s in a name?
I should think everybody else on this Forum is registered as a PRIVATE person so your statement is meaningless. It was very big of you to not charge us for your time and words.Seahorse wrote: ↑Thu Mar 11, 2021 1:53 pm Folks, whatever I am doing it's gonna be wrong.
If I stated that I am senior designer in Germanys third biggest marketing-/advertising agency it would have come across as advertising. I/we do not want the job to rebrand CW! And we have strict policies in our company. That´s why I registered as a PRIVATE person.
So no, I am not 'just another MadJam'.
Sorry for giving external feeback (based on my work with hundred of clients in the last 16 years) for free.
@kip feel free to just delete my postings if you find them to disturbing/negative for no reason.
Wont bother anymore.
Cheers and you all have a great day!
Maybe you should have tried not writing your first 8 posts to read like a patronising big-headed know it all and either left the unsubstantiated "facts" out of the posts or provided your source as information to support the figures.
And you know who MadJam was even though you've only just started posting?
You have a good day too, shame you won't be bothering anymore.
-
- Expert
- Posts: 249
- Joined: Wed Dec 06, 2017 9:27 pm
Re: What’s in a name?
The branding has ever really bothered me. In fact I’m a heathen as I prefer sans serif, lef justified Christopher Ward logo to all the others...
Dress C63 36mm
Dive C C63 36mm
Fly C63 36mm
Dive C C63 36mm
Fly C63 36mm
- StrapMeister
- Trusted Seller
- Posts: 3833
- Joined: Fri Mar 03, 2017 11:29 pm
- CW-watches: 2
Re: What’s in a name?
Did a Google search on "Germanys third biggest marketing-/advertising agency" just for the sheer hell of it!
One of the pages I went to was https://clutch.co/de/agencies
3rd on the list:
Heraldist & Wondermarks Dreamers. Makers. Troublemakers.
PMSL!
One of the pages I went to was https://clutch.co/de/agencies
3rd on the list:
Heraldist & Wondermarks Dreamers. Makers. Troublemakers.
PMSL!
- jkbarnes
- Senior Forumgod
- Posts: 7852
- Joined: Wed May 24, 2017 8:39 pm
- CW-watches: 3
- Location: Virginia, USA
Re: What’s in a name?
I hope this guy doesn’t buy a SC. I imagine he’ll lose his mind when he finds out +18spd is within spec and won’t result in a free regulation buy CW!
I’ll get my coat.
I’ll get my coat.
Drew
- ajax87
- Senior Forumgod
- Posts: 3454
- Joined: Sat Aug 01, 2009 2:47 am
- CW-watches: 7
- Location: West Michigan, USA
Re: What’s in a name?
^^^
Alex
C5A Mk1|C65 316L LE|C63 36mm, GMT, Elite, 2023ish FLE|C1 Moonglow|Omega Seamaster DeVille|Speedmaster Racing|MoonSwatch Mercury|RZE Endeavor|Tudor BB58 925
C5A Mk1|C65 316L LE|C63 36mm, GMT, Elite, 2023ish FLE|C1 Moonglow|Omega Seamaster DeVille|Speedmaster Racing|MoonSwatch Mercury|RZE Endeavor|Tudor BB58 925
Re: What’s in a name?
Pppfffttt....Wiggles is already well know on this forum, why be redundant?StrapMeister wrote: ↑Thu Mar 11, 2021 1:21 pmHow about introducing yourself here viewforum.php?f=6 and letting us know a little bit about you and your horological history/knowledge.
(...or are you just another MadJam!)
Omega Speedmaster, Bulova Accutron Gemini, Tudor Black Bay Heritage Maroon & Black, C65 Trident Bronze SH21 LE, C65 Trident Black, C65 Trident Diver SH21, C65 Trident Ombre LE, Longines HydroConquest beautiful AF and better than C60 300
Re: What’s in a name?
Harry & Meghan are private persons now too, apparently.Seahorse wrote: ↑Thu Mar 11, 2021 1:53 pm Folks, whatever I am doing it's gonna be wrong.
If I stated that I am senior designer in Germanys third biggest marketing-/advertising agency it would have come across as advertising. I/we do not want the job to rebrand CW! And we have strict policies in our company. That´s why I registered as a PRIVATE person.
So no, I am not 'just another MadJam'.
Sorry for giving external feeback (based on my work with hundred of clients in the last 16 years) for free.
@kip feel free to just delete my postings if you find them to disturbing/negative for no reason.
Wont bother anymore.
Cheers and you all have a great day!
Omega Speedmaster, Bulova Accutron Gemini, Tudor Black Bay Heritage Maroon & Black, C65 Trident Bronze SH21 LE, C65 Trident Black, C65 Trident Diver SH21, C65 Trident Ombre LE, Longines HydroConquest beautiful AF and better than C60 300
- Robotaz
- Senior Forumgod
- Posts: 1182
- Joined: Fri Jan 20, 2012 8:56 pm
- CW-watches: 3
- Location: Tennessee
What’s in a name?
I’ve said it on multiple fora, so I may be repeating myself. I like the current logo. To me, it has a Bauhaus-esque feel and look. It seems to be modern, which frequently requires people to adapt. I like it at 9:00 on watches with a 3:00 date and at 12:00 on busier dials, or dials that have nothing else. I actually like 9:00 placement on plains dials, too. It’s different.
I’m no definitive expert, but I have seen and owned countless watches from countless brands. I’ve heard all of the discussions about logos, dial clutter, weighted features, fonts, etc. I give CW two big thumbs up and would be quite comfortable if it were my brand. The logo has legs and I think appeal will grow over time, as long as they stop revising it.
I’m no definitive expert, but I have seen and owned countless watches from countless brands. I’ve heard all of the discussions about logos, dial clutter, weighted features, fonts, etc. I give CW two big thumbs up and would be quite comfortable if it were my brand. The logo has legs and I think appeal will grow over time, as long as they stop revising it.
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- Senior Forumgod
- Posts: 1693
- Joined: Mon Jan 11, 2021 9:14 am
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- Location: FLX, NY, USA
Re: What’s in a name?
The branding aspects of the name and logo make a firm more memorable but for me ultimately it is the quality or value of the product that sells me or dissuades me. And, yes, I too studied marketing in school as so many others - yawn. This line of argument has amused me though now it is starting to get boring.
with Kung Fu grip, and life-like hair